AR Scene Types
Image AR
Definition of Image AR
"Image AR" refers to scanning flat 2D images in the real world, such as magazine covers, photos, product packaging, and creative materials. With precise image recognition and tracking, it enables real time display of 3D virtual content and interactive effects directly on the scanned image. This transforms static visuals into vivid and immersive experiences, and is widely used in brand engagement, offline marketing, and creative showcases.
How to Create an Image AR Scene
Create with the Kivicube Platform
Prepare the target image and scene assets
The target image should contain rich details and strong color contrast, and should avoid issues such as glare and color distortion. Click here to view the Image AR recognition image guidelines. For other scenarios, refer to the relevant sections in the user documentation.
Visual creation
Click here to log in to the Kivicube platform. Create a new "Image AR" scene and complete the production using the visual editor.
Click here to view the video tutorial.
Multi-Image Recognition
A single Image AR scene supports uploading only one target image, while the Collection feature enables continuous recognition of multiple images, making it easy to support unified AR interactions across multiple assets and scenarios. Click here to view the video tutorial.
Custom Project Development
If you require a custom project, click here to add Business WhatsApp for consultation.
Basic AR/Gyroscope
Definition of Basic AR/Gyroscope
"Basic AR" refers to cloud-based image recognition and matching. By scanning a 2D image, AR content can be placed on the screen (without tracking the target image). This type of AR scene supports recognition of up to 100,000 images and can easily identify real-world visual content such as movie posters and storefront signage. It is widely used in scenarios including brand marketing, in-store interaction, event exhibitions, and educational outreach.
"Gyroscope" refers to the use of a mobile device’s gyroscope sensor to enable scene content and interactions. Compared to Basic AR, it provides more dimensional and spatially immersive interactive experiences.
How to Create a Basic AR/Gyroscope Scene
Create with the Kivicube Platform
Prepare the target image and
sceneassets
A Basic AR scene allows you to upload multiple target images. For example, for storefront signage, you can upload photos from different angles to enable multi-angle recognition.
All uploaded target images should have rich details and strong color contrast, while avoiding issues such as glare and color distortion. Click here to view the Basic AR target image guidelines; for other scene asset specifications, refer to the relevant sections in the user documentation.
Visual creation
Click here to log in to the Kivicube platform. Create a new "Basic AR/Gyroscope" scene and complete the production using the visual editor.
Custom Project Development
If you require a custom project, click here to add Business WhatsApp for consultation.
Plane AR
Definition of Plane AR
"Plane AR" refers to an AR tracking method that uses any real-world surface as a reference. It supports detecting horizontal (such as floors, tabletops) and placing virtual digital content relative to those surfaces. It is widely used in scenarios such as furniture placement, retail display, mall visual merchandising, cultural tourism guides, and interactive installations.
Plane AR combines virtual AR content with the real environment to deliver an immersive, mixed-reality interactive experience.
It also introduces a new approach to product visualization: consumers can preview and try products before purchase, intuitively understanding product features and real-world placement. By leveraging spatial product displays, engaging interactions, and immersive experiences, it helps users fully perceive the product and supports more efficient purchase decision-making.
Plane AR Digital Marketing Use Cases
POP MART AR Character Placement
Combining blind box IP with AR technology, users can place virtual Pop Mart characters in the real scene for shooting and interaction, which not only enriches the product experience, but also triggers a lot of social sharing, realizing the fission of brand communication.
Ikea AR Furniture Placement
The classic case of AR in the home furnishing industry, users can place virtual furniture models in their own space through mobile phones, intuitively view the size matching and style coordination of furniture and the home environment, and solve the pain point of "unsuitable size after purchase".
How to Create a Plant AR
Create with the Kivicube Platform
Planar AR doesn't require uploading a target image. You only need to prepare the AR scene assets, then click here to log in to the Kivicube platform and create a new "Planar AR" scene. You can complete the creation using the visual editor.
Click here to watch the video tutorial and quickly learn how to create a Plane AR scene.
Custom Project Development
If you require a custom project, click here to add Business WhatsApp for consultation.
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