# AR Scene Types

## Image AR

### **What is Image AR**

> **Image AR** refers to the technology that scans 2D flat images in the physical world, such as magazine covers, photos, product packaging and cultural materials.With precise image detection and tracking, it overlays 3D virtual content and interactive effects onto the scanned images in real time, bringing static pictures to life with vivid and dimensional visuals.It is widely used for brand engagement, offline marketing and creative displays.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FBHkNl6fv5WqHdtpbcuYV%2Fimage.png?alt=media&#x26;token=16181f2d-4af7-421f-8080-fc10dc0583ee" alt=""><figcaption></figcaption></figure>

**Image AR features:**

1. Accurate image recognition and real-time tracking
2. AR content perfectly aligns with the target image
3. Ideal for marketing and interactive displays
4. Extensive library of ready-to-use AR templates

### **How to Create an Image AR Scene**

#### **Create with the Kivicube Platform**

* **Prepare the target image and scene assets**

The target image should contain rich details and strong color contrast, and should avoid issues such as glare and color distortion. [Click here](https://docs-en.kivicube.com/ar-asset-creation-guide/image-marker/image-tracking-specifications) to view the Image AR recognition image guidelines. For other scenarios, refer to the relevant sections in the [user documentation](https://docs-en.kivicube.com/ar-asset-creation-guide/ar-video).

* **Visual creation**

[Click here](https://cloud.kivicube.com/login) to log in to the Kivicube platform. Create a new "Image AR" scene and complete the production using the visual editor.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FPDK2Xpg5FRX9gXQ44kxU%2Fimage.png?alt=media&#x26;token=0ccd17de-4694-4252-bcf5-573d31c50675" alt=""><figcaption></figcaption></figure>

[Click here](https://youtu.be/cQsQcMYuihw?si=NIofb_v_1U1HQzBh) to view the video tutorial.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FfGGfzOZm3jvH87XRsKfP%2Fimage.png?alt=media&#x26;token=bef131a6-f0ce-456d-b1e0-b71d0c21a38b" alt=""><figcaption></figcaption></figure>

* **Multi-Image Recognition**

A single Image AR scene supports uploading only one target image, while the Collection feature enables continuous recognition of multiple images, making it easy to support unified AR interactions across multiple assets and scenarios. [Click here](https://youtu.be/s5oRz-ECDeI?si=5vsAWzGaTIS7NUSV) to view the video tutorial.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FQCRVigcuCpU41a09uHvd%2Fimage.png?alt=media&#x26;token=05e6b4dd-a49f-44ee-9224-e31eb0b7a599" alt=""><figcaption></figcaption></figure>

* **Custom Project Development**

If you require a custom project, [click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add Business WhatsApp for consultation.

## Basic AR/Gyroscope

### **What is Basic AR/Gyroscope**

> **Basic AR** refers to cloud-based image recognition and matching. By scanning a 2D image, AR content can be placed on the screen (without tracking the target image). This type of AR scene supports recognition of up to 100,000 images and can easily identify real-world visual content such as movie posters and storefront signage. It is widely used in scenarios including brand marketing, in-store interaction, event exhibitions, and educational outreach.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FBgh0EZ7mTtFhYeK4AqDu%2Fyunshibie.gif?alt=media&#x26;token=a5852e2a-d791-4e64-bca9-fa661bc1f140" alt=""><figcaption></figcaption></figure>

> **Gyroscope** refers to the use of a mobile device’s gyroscope sensor to enable scene content and interactions. Compared to Basic AR, it provides more dimensional and spatially immersive interactive experiences.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2Fz11sBpc7R96RC9pM6Icw%2Fvouge.gif?alt=media&#x26;token=721e6757-f7a5-42d2-bb0b-177349acb141" alt=""><figcaption></figcaption></figure>

**Basic AR/Gyroscope features:**

1. Supports skipping the image scanning process
2. Recognizes multiple target images within one scene
3. No need to keep the target image in view during the experience
4. Fast loading and low device requirements

### How to Create a Basic AR/Gyroscope Scene

#### Create with the Kivicube Platform

* **Prepare the target image and&#x20;**~~**scene**~~**&#x20;assets**

A Basic AR scene allows you to upload multiple target images. For example, for storefront signage, you can upload photos from different angles to enable multi-angle recognition.

All uploaded target images should have rich details and strong color contrast, while avoiding issues such as glare and color distortion. Click here to view the Basic AR target image guidelines; for other scene asset specifications, refer to the relevant sections in the user documentation.

* **Visual creation**

[Click here](https://cloud.kivicube.com/login) to log in to the Kivicube platform. Create a new "Basic AR/Gyroscope" scene and complete the production using the visual editor.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2Ftpxy2dAEUNA7zambyOCz%2Fimage.png?alt=media&#x26;token=80267b3a-194a-4932-b1d4-796fb4a8d21e" alt=""><figcaption></figcaption></figure>

#### **Custom Project Development**

If you require a custom project, [click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add Business WhatsApp for consultation.

## Plane AR

### **What is Plane AR**

> **Plane AR** refers to an AR tracking method that uses any real-world surface as a reference. It supports detecting horizontal (such as floors, tabletops) and placing virtual digital content relative to those surfaces. It is widely used in scenarios such as furniture placement, retail display, mall visual merchandising, cultural tourism guides, and interactive installations.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FdHXLRXpacj464bhy6Bgi%2Fimage.png?alt=media&#x26;token=4494417f-d014-4377-a458-b522540e26c9" alt=""><figcaption></figcaption></figure>

Plane AR integrates virtual content with real‑world environments to deliver immersive interactive experiences while introducing an innovative approach to product visualization. Users can preview products in real‑world settings, clearly assess their dimensions and fit, and make more confident and informed purchasing decisions.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2F9JE1MF0hYHJaCCZruaRc%2Fimage.png?alt=media&#x26;token=466fe9f0-1e71-428b-8599-6f0dff265ae8" alt=""><figcaption></figcaption></figure>

**Plane AR features:**

1. Supports plane detection and positioning
2. Allows walking inside AR content
3. Enables real-scene product preview

### How to Create a Plant AR

#### Create with the Kivicube Platform

**Plane AR** doesn't require uploading a target image. You only need to prepare the AR scene assets, then [click here](https://cloud.kivicube.com/login) to log in to the Kivicube platform and create a new "**Plane AR**" scene. You can complete the creation using the visual editor.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FNUO5KKIme5FsePP7KwFT%2Fimage.png?alt=media&#x26;token=41dcb99c-0aac-4728-b183-eef056ed0da0" alt=""><figcaption></figcaption></figure>

[Click here](https://youtu.be/v0ubRxW6LVQ?si=EqNJ5d4qRjAOXhsl) to watch the video tutorial and quickly learn how to create a Plane AR scene.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FY0RN1zTo5xI23TkhS3D3%2Fimage.png?alt=media&#x26;token=c85b5142-c347-4536-9b43-d9ce946a9159" alt=""><figcaption></figcaption></figure>

#### **Custom Project Development**

If you require a custom project, [click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add Business WhatsApp for consultation.

## Walk-in AR

> Walk-in AR is now available for experience on Apple Vision Pro. [Click here](https://apps.apple.com/us/app/kivicube-spatial-creation/id6504307521) to learn more.

### **What is Walk-in AR**

> **Walk-in AR** refers to scenarios where AR content can be automatically anchored in the real physical environment without the need to recognize a Plane surface, with continuous tracking enabled.

Walk-in AR allows users to step inside virtual content and move around to explore it from any angle. It is widely used in digital marketing, in-store interactions, cultural tourism guides, exhibition displays, and virtual scene creation.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FEHNKFlSVdzwQpZItaAys%2F%E6%BC%AB%E6%B8%B8.gif?alt=media&#x26;token=e7807b27-7019-43a4-b2bf-1a9f6233378b" alt=""><figcaption></figcaption></figure>

**Walk-in AR features:**

1. No plane detection required
2. Automatic spatial positioning
3. Enables walk-in virtual spaces
4. Wide application scenarios

### How to Create a Walk-in AR

#### Create with the Kivicube Platform

[Click here](https://cloud.kivicube.com/login) to log in to the Kivicube platform. Create a new "Walk-in AR" scene and complete the production using the visual editor.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FG9fQdH9jdr28RZCgogfx%2Fimage.png?alt=media&#x26;token=9be71b89-f4d4-443e-b972-ae7dd9d621fd" alt=""><figcaption></figcaption></figure>

#### **Custom Project Development**

If you require a custom project, [click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add Business WhatsApp for consultation.

## Body AR

### What is Body AR

> **Body AR** refers to the scenario that uses the human body as a reference. It accurately identifies and tracks the user's torso in real time, and is widely applicable to digital fashion displays, fun body filters, virtual avatar creation, branded digital fashion shows, and social short video creation.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FyfcRtxXh7YiN7MprugHf%2Fimage.png?alt=media&#x26;token=dc72cd71-822f-4077-9435-664a8f303c18" alt=""><figcaption></figcaption></figure>

**Body AR features:**

1. Supports real-time body tracking
2. Highly engaging and interactive
3. Delivers high-definition 3D rendering
4. Breaks space limitations

### How to Create a Body AR

#### Create with the Kivicube Platform

[Click here](https://cloud.kivicube.com/login) to log in to the Kivicube platform. Create a new "Body AR" scene and complete the production using the visual editor.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2F86GFky9Zs6UG0MO6ZTE5%2Fimage.png?alt=media&#x26;token=5d0e4d71-427d-400b-bd0c-c5bf43422640" alt=""><figcaption></figcaption></figure>

[Click here](https://youtu.be/v0ubRxW6LVQ?si=EqNJ5d4qRjAOXhsl) to watch the video tutorial and quickly learn how to create a Body AR scene.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FU0dANbSzqiVlV5exSodm%2Fimage.png?alt=media&#x26;token=735cef81-10b2-451f-9cc2-03e253426f94" alt=""><figcaption></figcaption></figure>

#### **Custom Project Development**

If you require a custom project, [click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add Business WhatsApp for consultation.

In addition to body AR scenarios, Kivicube provides customized **full-body AR try-on solutions.** It supports AR experiences including shoe try-on, clothing try-on, bag try-on, and jewelry try-on. Powered by our self-developed high-precision body part tracking and hyper-realistic 3D rendering capabilities, it delivers realistic fitting effects and immersive experiences, effectively addressing core pain points in online fashion retail.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FW7ty8FAC8dBKDJHs1no1%2FTRYON.gif?alt=media&#x26;token=3eee7885-ebbd-4afd-9aaf-dd5f59aa715f" alt=""><figcaption></figcaption></figure>

## Face AR

### What is Face AR

> **Face AR** refers to the real-time capture and tracking of a user’s face via a camera, enabling AR elements to interact with facial movements. It delivers immersive virtual-real blended experiences that significantly boost engagement and entertainment value for fashion-related interactions.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FNJBWMFElUDH7c4mHZknp%2FFace%20AR-CMS%E6%A8%A1%E6%9D%BF%E8%A7%86%E9%A2%91%20(3)%20(1).gif?alt=media&#x26;token=de2ab8fb-2d9a-43a0-92f5-6985e6bb19ba" alt=""><figcaption></figcaption></figure>

Face AR enables AR content such as hats, glasses, helmets, and stickers to align with the user’s face in real time, creating engaging filters and interactive effects. It is widely used in social entertainment, brand marketing, live streaming interactions, eyewear try on, and event photography scenarios.

**Face AR features:**

* Supports real-time facial tracking
* Delivers strong interactivity and immersive experiences
* Offers broad applicability with a low barrier to use
* Provides powerful visual expression and entertainment value

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FP1vX5JRV6apR13mbNXCA%2Fimage.png?alt=media&#x26;token=57c5ad9c-6935-4c79-b831-8a2b88f16b4c" alt=""><figcaption></figcaption></figure>

### How to Create a Face AR

#### Create with the Kivicube Platform

[Click here](https://cloud.kivicube.com/login) to log in to the Kivicube platform. Create a new "Face AR" scene and complete the production using the visual editor.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FvrNom1LfZJgUIHLMXQM9%2Fimage.png?alt=media&#x26;token=5fd6fb2a-c336-4b8f-a744-104da1d92e47" alt=""><figcaption></figcaption></figure>

[Click here](https://youtu.be/M-_EoQrVMxQ?si=QhIg0_FRfy1q7c_J) to watch the video tutorial and quickly learn how to create a Face AR scene.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FtGXk8dYbdKSd2B5QuHUv%2Fimage.png?alt=media&#x26;token=39429b95-027d-41c5-9654-b8a63ff6c21c" alt=""><figcaption></figcaption></figure>

#### **Custom Project Development**

If you require a custom project, [click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add Business WhatsApp for consultation.

## 3D Interaction

### What is 3D Interaction

> **3D Interaction** refers to interactive experiences based on 3D content, such as 3D advertisements and 3D products, without displaying the camera view.

**3D Interaction features:**

1. No camera feed required
2. More comprehensive and intuitive product display
3. Supports high-precision rendering
4. Smooth and stable interactive experience

### How to Create a 3D Interaction

#### Create with the Kivicube Platform

[Click here](https://cloud.kivicube.com/login) to log in to the Kivicube platform. Create a new "3D Interaction" scene and complete the production using the visual editor.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FG8bQffVNjeXFBhwSqnBm%2Fimage.png?alt=media&#x26;token=ba478759-b4f1-4282-bbbc-12b0f0f23a34" alt=""><figcaption></figcaption></figure>

#### **Custom Project Development**

If you require a custom project, [click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add Business WhatsApp for consultation.

## World AR

### What is World AR

> **World AR** refers to an AR experience that recognizes real-world objects such as large murals, posters and sculptures, accurately places digital content at designated physical locations, and supports realistic virtual-real occlusion.It is widely used for on-site interaction, cultural tourism guidance, art exhibitions, city landmark activations and immersive spatial experiences.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FICXqHyB0BFxwgsuJp7nM%2F%E4%B8%96%E7%95%8C.gif?alt=media&#x26;token=cf6e62a4-72fb-4036-b8ab-2d1345e95bde" alt=""><figcaption></figcaption></figure>

**World AR features:**

1. Expansive spatial experience
2. Highly realistic scene integration
3. Premium interactive design

### **Custom Project Development**

[Click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add our business WhatsApp for more information.

## Landmark AR

### What is Landmark AR

> **Landmark AR** refers to a type of AR experience that detects, recognizes and tracks real-world buildings, and accurately places AR content around landmarks.It is widely used for cultural tourism guidance, city check-ins, on-site interaction, scenic area marketing and immersive landmark experiences.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FzHnT36us6aUSQabIBfiM%2Fimage.png?alt=media&#x26;token=5dd172f8-9c25-4b7f-8845-d6752d867a60" alt=""><figcaption></figcaption></figure>

**Landmark AR features:**

1. Low video capture and training costs
2. High positioning accuracy
3. Stable tracking performance
4. Moderate performance consumption

### **Custom Project Development**

[Click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add our business WhatsApp for more information.

## Look-around AR

### What is Look-around AR

> **Look-around AR** requires no positioning. Users can place AR content in the real world around them and view the surrounding scene by rotating their device.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FcEWVSUlnLcZqhz86zgBb%2F%E7%8E%AF%E8%A7%86.gif?alt=media&#x26;token=c0d8238b-cb6c-496f-ae2a-46cb1500412c" alt=""><figcaption></figcaption></figure>

**Look-around AR features:**

1. No spatial tracking required
2. Supports 360° viewing of AR content
3. AR content stays at a fixed distance from the camera

### **Custom Project Development**

[Click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add our business WhatsApp for more information.

## Object AR

### What is Object AR

> **Object AR** refers to an AR scene that recognizes small physical objects through the camera, performs AR tracking, and delivers realistic physical effects such as occlusion.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2FNun2pkcT3XfnYevrQuL0%2F%E5%AE%9E%E7%89%A9AR4.gif?alt=media&#x26;token=5b7c00db-1f87-46bc-a40c-beed7152d505" alt=""><figcaption></figcaption></figure>

**Object AR features:**

1. No fixed viewing angle limitations
2. Recognizes front and back sides of symmetrical objects
3. Provides more stable recognition and tracking in low-texture and reflective conditions

### **Custom Project Development**

[Click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add our business WhatsApp for more information.

## AI Recognition

### What is AI Recognition

> **AI Recognition** uses AI algorithms to support image, gesture, logo, text and scene recognition. It can be combined with other AR scene types.

<figure><img src="https://1498491008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MEaYmgB-urx5wwuYcCa%2Fuploads%2Fp0Utq4YM74FzyGtda4GV%2FAI%E8%AF%86%E5%88%AB.gif?alt=media&#x26;token=03d8f495-8faf-423d-a1db-25d5f7ece80b" alt=""><figcaption></figcaption></figure>

**AI Recognition features:**

1. Supports a wide range of recognition types
2. Integrates with other AR scene types

### **Custom Project Development**

[Click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add our business WhatsApp for more information.