search
Ctrlk

Plane AR

hashtag
Definition of Plane AR

"Plane AR" refers to an AR tracking method that uses any real-world surface as a reference. It supports detecting horizontal (such as floors, tabletops) and placing virtual digital content relative to those surfaces. It is widely used in scenarios such as furniture placement, retail display, mall visual merchandising, cultural tourism guides, and interactive installations.

Plane AR combines virtual AR content with the real environment to deliver an immersive, mixed-reality interactive experience.

It also introduces a new approach to product visualization: consumers can preview and try products before purchase, intuitively understanding product features and real-world placement. By leveraging spatial product displays, engaging interactions, and immersive experiences, it helps users fully perceive the product and supports more efficient purchase decision-making.

hashtag
Plane AR Digital Marketing Use Cases

  • POP MART AR Character Placement

Combining blind box IP with AR technology, users can place virtual Pop Mart characters in the real scene for shooting and interaction, which not only enriches the product experience, but also triggers a lot of social sharing, realizing the fission of brand communication.

  • Ikea AR Furniture Placement

The classic case of AR in the home furnishing industry, users can place virtual furniture models in their own space through mobile phones, intuitively view the size matching and style coordination of furniture and the home environment, and solve the pain point of "unsuitable size after purchase".

hashtag
How to Create a Plant AR

hashtag
Create with the Kivicube Platform

Planar AR doesn't require uploading a target image. You only need to prepare the AR scene assets, then click herearrow-up-right to log in to the Kivicube platform and create a new "Planar AR" scene. You can complete the creation using the visual editor.

Click herearrow-up-right to watch the video tutorial and quickly learn how to create a Plane AR scene.

hashtag
Custom Project Development

If you require a custom project, click herearrow-up-right to add Business WhatsApp for consultation.

Last updated