# Plane AR

### Definition of Plane AR

"Plane AR" refers to an AR tracking method that uses any real-world surface as a reference. It supports detecting horizontal (such as floors, tabletops) and placing virtual digital content relative to those surfaces. It is widely used in scenarios such as furniture placement, retail display, mall visual merchandising, cultural tourism guides, and interactive installations.

<figure><img src="/files/bfOG66wjur08JgLWuoNM" alt=""><figcaption></figcaption></figure>

Plane AR combines virtual AR content with the real environment to deliver an immersive, mixed-reality interactive experience.

It also introduces a new approach to product visualization: consumers can preview and try products before purchase, intuitively understanding product features and real-world placement. By leveraging spatial product displays, engaging interactions, and immersive experiences, it helps users fully perceive the product and supports more efficient purchase decision-making.

### Plane AR Digital Marketing Use Cases

* **POP MART AR Character Placement**

Combining blind box IP with AR technology, users can place virtual Pop Mart characters in the real scene for shooting and interaction, which not only enriches the product experience, but also triggers a lot of social sharing, realizing the fission of brand communication.

<figure><img src="/files/whWimWD11bsfpETJGroQ" alt=""><figcaption></figcaption></figure>

* **Ikea AR Furniture Placement**

The classic case of AR in the home furnishing industry, users can place virtual furniture models in their own space through mobile phones, intuitively view the size matching and style coordination of furniture and the home environment, and solve the pain point of "unsuitable size after purchase".

<figure><img src="/files/GvXJr3cE4l4tYss3Pl63" alt=""><figcaption></figcaption></figure>

### How to Create a Plant AR

#### Create with the Kivicube Platform

Planar AR doesn't require uploading a target image. You only need to prepare the AR scene assets, then [click here](https://cloud.kivicube.com/login) to log in to the Kivicube platform and create a new "Planar AR" scene. You can complete the creation using the visual editor.

[Click here](https://youtu.be/v0ubRxW6LVQ?si=EqNJ5d4qRjAOXhsl) to watch the video tutorial and quickly learn how to create a Plane AR scene.

<figure><img src="/files/LnA6JekKV6hKskSLN6cu" alt=""><figcaption></figcaption></figure>

#### **Custom Project Development**

If you require a custom project, [click here](https://api.whatsapp.com/send/?phone=8618780106572\&text=Hi%21+I+need+more+info+about+Kivicube\&type=phone_number\&app_absent=0) to add Business WhatsApp for consultation.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs-en.kivicube.com/ar-scene-types/plane-ar.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.